There is no denying the fact that having a website is of absolute importance. However, is really enough to create a website and leave it be? I don’t quite think so. My experience in this field for over a decade has taught me one thing. The human mind is fickle and prone to forget things very easily.
Unless you are okay with having a dead website, you must continually ensure that it undergoes specific changes in order to lure more and more people to the site. Create a stunning visual interest by regular updates, and ascertain that people have something to look forward to and to come back to. Follow these simple tips and create that stunningly fabulouswebpage. This is your chance to reclaim it!
Embrace the trend
Now, you may be a staunch believer of the “old is gold” phenomenon, however, it is best to understand, appreciate and accept the new trends. Take a deep breath and spend a whole afternoon researching the trending aspects of your industry. Study competitors and identify what people love the most and what the general public is rejecting.
Once you have a clear picture, slowly yet steadily start incorporating these features in your own site. For the present times, the trends are more towards a minimalist website. So, if you want to redesign your site, try to think of ways in which you can draw the entire attention of the webpage to the central theme.
Website Page Size
You must have noticed that many a times there are sites that take forever to download. You don’t want your visitors to think similarly for you. This is why embracing the minimalist approach is important, since it involves eliminating the unnecessary from the page. This ensures that the size of the website reduces significantly and therefore it loads quickly.
Please understand that this is a very important aspect of a website. If your webpage doesn’t load within a maximum of 10 seconds, 8 out of 10 viewers will close it and move on to the next.
Search Engine Optimization
Redundant sites are not search engine friendly. If your site has not been updated since the birth of Christ then forget about being listed anywhere in the search results. Regular updation helps the search engine crawlers to identify and locate your site and to bring it up in search results when the appropriate keyword is highlighted.
3 Important SEO Articles:
- Setting Goals for Your Search Engine Optimization
- Top 3 Free Keyword Research Tools for SEO Campaign
- Google’s Search Engine Optimization (SEO) Starter Guide
Now that you are redoing your website, what better chance would you get to change the whole look and feel of it? Use the right colours to make a loud statement. However, using appropriate colours is of critical significance. You cannot use grey shades on a punk rock webpage, nor can you get all quirky with graphics and bright colours on a charity website. Know the kind of target audience you have and then subsequently pick colours which would appeal to these target audiences. Ensure that it is pleasing to the eye. That will help your website more than you know! 🙂